Overview
Curriculum
Curriculum
- 4 Sections
- 1 Lesson
- 240 Minutes
Expand all sectionsCollapse all sections
- Strategic Prospecting CampaignsKnow the definition of strategic prospecting, understand the four assumptions in strategic prospecting campaigns, apply four campaign development rules, ask seven critical questions before purchasing a lead list, apply four fundamental rules for mass marketing list improvement, understand the importance of normative shared values to find qualified leads, create an ideal customer profile, write an ideal customer opening statement, understand the components of the sales funnel for segmenting sales activities, apply 10 strategic prospecting steps, and implement eight guidelines for finding prospects0
- Psychology of ProspectingUnderstand the “It Depends” mindset for effective prospecting, know the definition of prospecting, distinguish the difference between suspects and prospects, apply a high-performance P.O.W.E.R. prospecting attitude for creating unlimited leads, overcome call reluctance, eliminate sales fears, understand the difference between features and benefits, convert features into benefit-driven language, implement four principles of prospecting psychology, understand the importance of the W.I.I.F.M. mind-set, and test the application of W.I.I.FM. to engage prospect interest in your offerings0
- "Cold Call" Telephone Prospecting and Voice Mail Return0
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